The wedding business is a growing business with thousands and thousands of couples getting engaged every year! The most common times for engagement season is typically between October and February (the Christmas holidays, New Years Day and Valentine’s day)! Did you miss out on this opportunity? Not to worry! You can still catch the last minute brides that have not booked any services yet or those that are now beginning to think that they may need a planner after all! All those details not really working out for them and they need that help!
If you were a fan of Sex and the City, you will remember all the gorgeous shoes that Sarah Jessica Parker had! As a Wedding Planner, I believe the way you present yourself to clients can make the difference between getting booked and not getting booked. If your target is a high end bride or big on design and decor, you may want to really make a great impression. As a girly girl myself, you must know that I love, love, love my shoes!
As a professional company that caters to wedding professionals in the industry, we have been asked to share the different strategies we have used in the past for attracting and getting new clients countless of times. In the wedding industry, you need to work extremely hard to get the type of ideal clients that become re-occurring clients in order to be successful! How do you get these clients? (You can read all about been a successful wedding planner if you need more help). We have come with 6 ways to attract your ideal bride online and the tips are amazing. Read on…
Be social: social media is about been social with your followers. Share interesting content that your niche would want to read and share. If you are a florist, share different tips on how to make your flowers last long all day long on your wedding day. If you are a photographer share content about the different places you can take pictures in your area or how to hire a professional wedding photographer. Remember, don’t always share your content. Use the 70/30 percent rule. Share other vendors work and 30 percent of your own content. You not here to brag. People will stop following you if you are constantly talking about yourself. Share 3 posts of some else’s work and two of your work! Spread it out so you are not spamming!
Today we give you the secret you will need to find and book your ideal wedding client for your business. Before we get started, you need to absolutely determine who your ideal clients are! They are so many niches in the wedding industry. Find a niche you want to target and use every marketing strategy you have in order to reach these clients. We can not stress enough that not knowing who your target market is will only delay your progress! Once you know who your target niche is the next step is to determine where they hang out and how you can communicate with them! In this day and age, your ideal wedding client is most likely going to be looking for you online. Having a strong online presence is of your best interest!