Wedding Entrepreneurship

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Wedding Entrepreneurship

Specifically designed for event and wedding professionals who want to learn the business aspects of the events and are also considering launching their own events business, or for those with an existing business looking to develop fundamental business skills. It’s an efficient and comprehensive introduction to key business fundamentals. And can be completed in as early as 12 weeks.

Learn A-Z of running and marketing a profitable wedding business.

The wedding and event Entrepreneurship: Business Foundations will give you the blueprint for launching and running a successful wedding & special event business.

During the beginning stages of starting a company, a strong business acumen is crucial for success. Event Entrepreneurship: Business Foundations will walk you through key competencies that are required for getting a business off the ground, from creating an initial strategy and actionable goals, to drafting budgets and obtaining financing. The curriculum will then familiarize you with marketing strategies, effective pricing methods, how to obtain your first clients, and much more because Without clients walking through the door, all you have is a very expensive hobby.

In this course, you will get a thorough understanding of the Basics of Running a Profitable Wedding and Events Business while you get on with your passion of planning and styling beautiful weddings and events.

 Each module will break down areas of business building using a step by step formula to create your business plan, putting together your packages, Pricing your services, creating business contracts, Your Client management, business operations. Marketing, accounting & human resources. You will have access to our proven framework for booking more clients and staying organized, Goal Setting, branding your business, Learning business tools. How to legalize your business. Upon completion of the course, you’ll have an understanding of the business tools and skillset needed to build a strong foundation for your business. .

Please note, this course focuses on business fundamentals only, and does NOT teach event planning or management.

Learning Outcomes

Choose this course if you’d like to:

What will your course include?

The workbooks are designed just for new or struggling wedding and event planners like you. You’ll get access to planning sheets, templates, and how-to videos related to DIY branding, styled shoots, creating a DIY website, and pricing your services. You will get support from other wedding and event entrepreneurs just like you in the WMBA members-only community.

Building a successful business is hard work. You shouldn’t have to go at it alone. The Wedding and events marketplace business academy community is a great place to ask for advice, seek guidance, and gain support from other wedding planners just like you.

Start attracting more clients today!

Who this course is for?

This course is perfect for anyone who is looking to run a wedding business or event entrepreneurs or planners who are:

COURSE OUTLINE

SETTING UP FOR SUCCESS: CREATING A ROAD MAP

  • Why So Many Small Businesses Fail, & How to Avoid It
  • Interviews with Owners of Event Companies on What They’d Do Differently
  • Understanding the Functional Needs of Your Business, & Who Will Fill Them

SECTION 1 – BIG PICTURE/IDENTIFYING YOUR BUSINESS DNA

  • Discovering your Why
  • Outlining Your Long Term Goals, & How You’ll Get There

SECTION 2 – BRANDING-FINDING YOUR IDEAL CLIENT

  • Your Ideal Client Avatar
  • Avoiding Copycat Syndrome
  • Standing out from the Crowd
  • Finding Your Niche: Identifying Target Client & Event Types
  • Finding Your Niche: Identifying Types of Services (design, execution, etc.)
  • Branding Your Company: Pros & Cons of Using Your Own Name
  • Branding Your Company: Finding What Makes You Unique

SECTION 3 – THE BUSINESS PLAN

  • Creating Your 13 Step Plan
  • Bonus Video – Fearless Growth for Today’s Business

SECTION 4 – PRICING YOUR SERVICES TO BOOK CLIENTS

  • HOW & HOW MUCH YOU SHOULD CHARGE
  • Curating your product offering
  • Pricing Strategies & Formulas
  • Identifying the Right Pricing Model (Flat Fees, Markups, % of Budget, etc.) for Your Business
  • Calculating How Much You Should Charge/Make
  • How to Deal with Commissions
  • Identifying Which Types of Clients Are Likely to be Time-Sucks

SECTION 5 – CONTRACTS AND INSURANCE

  • The Legal Aspect
  • Contracts for event planners
  • Legal & Tax Considerations
  • Insurance Considerations
  • Prospect for new clients
  • Understanding the Sales Funnel
  • Tips For Making Sure You Prospect
  • Networking Tips
  • Honing Your Elevator Pitch
  • Where & How to Find New Leads
  • Client Mapping

SECTION 6 – MARKETING 101

  • The Foundation of Marketing
  • Romancing Your Client
  • The Client Experience
  • The Psychology of Sales

SECTION 7 – CREATING A MARKETING PLAN

  • Your Marketing Research
  • Your Marketing Messaging
  • Your Marketing Channels
  • Your Marketing Plan

SECTION 8 – SOCIAL MEDIA

  • Keys to A Successful Website
  • Key Principles for Using Social Media
  • Getting Press/Publicity
  • Advertising: When It Works & When It Doesn’t
  • Creating Content
  • What to Post and When
  • Facebook 101
  • Instagram 101

SECTION 9 – DESIGNING YOUR WEBSITE

  • Website Set Up Basics
  • Content and Navigation
  • Launch and Maintenance

SECTION 10 – HOW TO CREATE A STYLED SHOOT

  • Creating the Concept
  • The Planning Process
  • Preparation & Details
  • Marketing Your Styled Shoot

PITCHING AND WINNING BUSINESS

  • Client Discovery / Handling Inquiries
  • Evaluating RFPs. Determining When to Bid
  • Honing Your Value Proposition
  • Tips for Successful Pitch Meetings
  • Tips for Successful Proposals
  • How to Handle Requests for “Day-Of” Work
  • Contracts & Payment Structuring

SECTION 11 – BUSINESS PROCESS

  • CRMS and automation for event Planners
  • Business automation
  • Canned email Templates

WORKING WITH VENDORS

  • Proving Value Beyond Your Vendors: How to Avoid Clients Hiring Your Vendors Directly
  • Contracts, Insurance Requirements & Indemnification Clauses
  • Payment Terms & Commissions

SECTION 12 – ACCOUNTING : UNDESRATNING YOUR BUSINESS DASHBOARD

  • Know your numbers
  • Business sustainability and resources
  • Work life balance
  • Managing expanding your team
  • Conflict management

FINANCING YOUR BUSINESS

  • Projecting Your Budget Needs
  • Taking On Investors
  • Loans and Lines of Credit

SECTION 13 – HIRING EMPLOYYES &INDEPENDENT CONTRACTORS

  • Non-Compete & Non-Disclosure Agreements
  • Compensation Models, Payroll Taxes, & Insurance
  • Effective Delegation
  • How to Avoid Employees Stealing Your Clients
  • Starting your Business step by step

KEEPING AND GROWING A CLIENT BASE

  • How to Avoid “Scope Creep”
  • 5 Keys to Preventing Upset Clients
  • Planning A Post-Event Debrief Designed to Win Rebooking

SECTION 13 – THE END AND NEXT STEPS

  • SETTING UP SHOP
  • Starting your Business step by step
  • Legal & Tax Considerations
  • Insurance Considerations
  • Office Options
  • SECTION 3 – BEGIN WITH THE END IN MIND-EXIT STRATEGIES

FAQS

This course is perfect for anyone who is looking to run a wedding business. In this course we build the foundations of your wedding business using a step-by-step formula to create your business plan, price your services and put together your packages. You’ll also learn to market your business effectively with strategies you can implement immediately to start attracting your ideal client and booking weddings.
The wedding marketplace business academy is a private training institution.  The qualifications offered are both nationally and internationally recognized within the wedding industry. Even though there is no formal qualifications required to be a wedding and event planner, studying with an industry recognized institution like the samantha’s wedding marketplace business academy (wmba), will not only equip you with the skills and knowledge you need to succeed, you can now demonstrate competitive distinction, and that you have the knowledge, training, experience, judgment, and ability to plan and manage a successful event giving your future clients confidence that they are hiring a professional.
Straightaway for the online courses giving you the flexibility to study at your own pace and time anywhere meaning you can fit your course around your lifestyle. Many of our students study while at the same time they have full time jobs and, or looking after a family. Depending on how much time or hours per week you have to dedicate to you study this course can be completed in as little as 12 weeks but you have up to one year to complete the whole course

Yes. Most of our students on this course haven’t started their business yet and they do so whilst studying the course.

This course has been designed specifically to help you build a business from the beginning and will cover everything you need to know to get started.

Yes. Our ceo, dr catherine masitsa, does a live q&a each week in our student facebook group and there is a live zoom training session each week with one of the academy mentors.

No you don’t need anything extra to complete the course. However, we do recommend apps for social media, website platforms and other marketing tools for you business. These are things you’ll use when and, as you’re ready to launch your business.